✓Building Strategic Customer and Product Portfolios A common strategy aimed at selling everything possible to every possible customer has lead to the ruin of many technologically sound companies. A very common mistake is the idea that the company must sell to every possible customer whether it is profitable or not and that if we allow any competition to go unchecked they will expand to attack in the future. At CFO Synergy, we have aided companies to focus on their profitable and core customers and products while exiting those peripheral customers and products that cannot be profitable. The focus requires solid financial cost analysis to identify areas where the real profits are generated and then action plans put in place to win the customers that generate the desired profits.